Currently Māori make up only 9% of the total sector despite large concentrations of Māori based assets in the primary sector (estimated asset base of up to 7.5 billion). Our mission is to change this scenario and grow Māori leaders who can apply our cultural values on-farm to change the face and culture of the land based sector.

Through these opportunities Whenua Kura has also seen the potential to support whānau, once they have gained proficiency in the sector, to establish their own land-based enterprises.  Employment opportunities within the sector are matched by the potential for whānau to pursue their own wealth creation pathways.

Whenua Kura has partnered with Koukourarata to focus on taewa, and the creation of the Hapai heritage potato enterprise